Cromā

Infiniti Retail Limited
Cromā
IndustryRetail
Founded9 October 2006 (2006-10-09)[1]
HeadquartersMumbai, Maharashtra, India
Number of locations
550+
Area served
India
Key people
Shibashish Roy (CEO)
ProductsConsumer electronics
RevenueIncrease ₹19,064 crore (US$2.0 billion) (2025)
Negative increase ₹−1,091 crore (US$−120 million) (2025)
ParentTata Digital
Websitewww.croma.com
Footnotes / references
Financials as of 31 March 2025.[2]

Infiniti Retail Limited, doing business as Cromā, is an Indian retail chain of consumer electronics and durable goods.[3] It is a subsidiary of Tata Digital.[4]

Croma has more than 550 stores in over 200 cities in India, in addition to its online presence.[5][6]

History

Croma stores by state

Infiniti Retail Ltd was incorporated in October 2006 as a wholly owned subsidiary of Tata Sons,[7] with the first Cromā store opening in Juhu, Mumbai, the same month.[8]

In 2008, Infiniti Retail Ltd started its private label consumer electronics and durables brand, also called Croma, in partnership with supplier Woolworths Wholesale.[9] In 2012, Infiniti Retail Ltd acquired the Indian business of Woolworths Wholesale for A$35 million or ₹200 crore.[10]

In 2021, Tata Sons announced that it would transfer its 100% ownership in Infiniti Retail Ltd (Cromā) to Tata Digital.[11]

References

  1. ^ "Cromā | The Electronics Megastore | About Us | Overview". Croma.com. 9 October 2006. Archived from the original on 26 October 2021. Retrieved 3 February 2011.
  2. ^ "Tata Digital trims FY25 loss to Rs 828 crore even as revenue growth slows".
  3. ^ "The Hindu Business Line : Infiniti Retail looks to cross Rs 1,000-cr turnover". Blonnet.com. 3 September 2009. Archived from the original on 24 September 2009. Retrieved 3 February 2011.
  4. ^ "Welcome to Cromā | The Electronics Megastore | A TATA Enterprise". Croma.com. Retrieved 3 February 2011.
  5. ^ "Tata Cromā launches own brand of LCD and LED TVs". Economictimes.indiatimes.com. 13 May 2010. Retrieved 3 February 2011.
  6. ^ "Cromā | The Electronics Megastore | Stores | Location of our Stores". Croma.com. Archived from the original on 7 April 2022. Retrieved 3 February 2011.
  7. ^ Tanwar, Sangeeta (23 January 2017). "Croma plays it smart". Business Standard. Retrieved 9 April 2026.
  8. ^ "Tata's Infiniti Retail to have 30 Croma Stores by March". The Economic Times. 27 October 2007. Retrieved 9 April 2026.
  9. ^ Dogra, Suvi (19 December 2008). "Tata's Croma finally launches private label". Business Standard. Retrieved 9 April 2026.
  10. ^ "Infiniti acquires India biz of Woolworths for Rs.200 cr". The Hindu. Retrieved 15 December 2012.
  11. ^ Zachariah, Reeba (2 December 2021). "Tatas to transfer Croma's owner to digital business arm". The Times of India. Retrieved 9 April 2026.
This article is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.