Kweichow Moutai

For the style of baijiu produced by Kweichow Moutai, see Maotai.
Kweichow Moutai
贵州茅台
Company type
Public
State-Owned Enterprise
SSE: 600519
CSI A50
IndustryAlcohol industry
Founded1951 (1951)
HeadquartersMaotai,

Renhuai, Guizhou
,
China
Area served
Worldwide
Key people
Chen Hua
(Committee Secretary)
(Chairman)
ProductsBaijiu
Maotai
RevenueIncrease(2022)[1][2]
CN¥124.1 billion
US$18.96 billion
OwnerGuizhou SASAC (60.82%)
Number of employees
31,413 (2022)
Subsidiariesbdaxsa
Websitemoutaichina.com
Kweichow Moutai
Simplified Chinese贵州茅台
Traditional Chinese貴州茅台
Literal meaningGuizhou Maotai
Transcriptions
Standard Mandarin
Hanyu Pinyinguì zhōu máo tái
Wade–Gileskuei4 chou1 mao2 t'ai2

Kweichow Moutai Co. Ltd. (Chinese: 贵州茅台酒股份有限公司), commonly referred to as Kweichow Moutai (Chinese: 贵州茅台; pinyin: Guìzhōu Máotái), is a Chinese company specializing in the production, sale, and distribution of Maotai liquor, a particular style of jiangxiang (Chinese: 酱香; lit. 'sauce aroma') baijiu.[3]

The company was established 1951, and is a recognized brand of baijiu both within China and abroad. The spirit is often presented at large diplomatic events with foreign dignitaries such as the dinner for US President Nixon's 1972 visit to China, as well as Xi Jinping's and Barack Obama's 2013 bilateral meeting in California. At a state dinner with Deng Xiaoping, US diplomat Henry Kissinger was quoted as saying, "I think if we drink enough Moutai, we can solve anything.”[4]

Sitting at 181 on Fortune 500 China, the distillery is the largest non-technology company in China and one of the most valuable spirits brand worldwide.[5][6]

History

The spirit itself has history dating back for centuries. In Maotai, Guizhou, there were three private distilleries (Chengyi, Ronghe, and Hengxing) which the Chinese government merged in 1951 to create a state-owned enterprise called Kweichow Moutai. The company was later incorporated as the Moutai Group in 1998 and listed on the Shanghai Stock Exchange in 2001.

Camus became the worldwide distributor in 2004.[7]

A bottle of Maotai produced in 1983-1984 has an estimated price range of HK$115,000-173,000 (US$14,700-22,200) in an auction in Hong Kong in 2017.

Corporate affairs

The key trends for Kweichow Moutai are (as of the financial year ending 31 December):[8][9]

Revenue
(USD billion) 		EBIT
(USD billion)
2015 5.29 3.50
2016 6.00 3.59
2017 9.12 5.77
2018 11.57 7.58
2019 12.83 8.56
2020 14.30 9.70
2021 16.93 11.52
2022 18.88 12.99
2023 21.28 14.66
2024 24.17 16.60

References

  1. ^ "Kweichow Moutai Co. Ltd. Annual Report 2022" (PDF). moutaichina.com.
  2. ^ "Kweichow Moutai Co. Ltd. Profile".
  3. ^ "Outline of Kweichow Moutai Company Limited". Archived from the original on 26 November 2012. Retrieved 20 May 2008.
  4. ^ Toh, Michelle (18 January 2021). "It's 53% alcohol and tastes like fire. Here's how this liquor brand took over China". CNN Business. Retrieved 29 January 2021.
  5. ^ "Brandirectory Spirits 50 2023".
  6. ^ Wong, Felicia (10 April 2017). "The world's most valuable liquor company is now Chinese". CNN Money. Archived from the original on 10 April 2017.
  7. ^ "Camus Cognac partners Moutai to win WSA Gold Medal | Travel Retail Business". trbusiness.com. 5 April 2012. Retrieved 1 December 2020.
  8. ^ "Kweichow Moutai (600519.SS) - Revenue". companiesmarketcap.com. Retrieved 8 May 2025.
  9. ^ "Kweichow Moutai (600519.SS) - Earnings". companiesmarketcap.com. Retrieved 8 May 2025.
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