MTV (Ukrainian TV channel)

MTV Ukraine
CountryUkraine
Broadcast areaUkraine
HeadquartersKyiv
Programming
LanguageUkrainian
Picture format4:3 (576i, SDTV)
Ownership
OwnerMTV Networks Europe
GDF Media Limited[1]
Emerging Europe Growth Fund
History
Launched24 August 2007 (2007-08-24)
Closed1 June 2013 (2013-06-01)
Replaced byZoom (free-to-air)
MTV Europe (pay television)
Links
Websitemtv.ua

MTV Ukraine (Ukrainian: MTV Україна) was a Ukrainian free-to-air television music channel operated by GDF Media Limited under licence from VIMN Europe. The channel was launched on 24 August 2007, 6:00 a.m. and was replaced on 31 May 2013 by a new youth-orientated music and general entertainment channel called Zoom.[2]

Channel rebrand

On 31 May 2013 the operators of MTV in Ukraine, 'GDF Media' announced that the channel would cease operating from 23:00 on 31 May 2013 and would be rebranded as Zoom.[2] The decision to replace MTV with a new channel was decided by GDF Media, as the owners of the licence to operate the Ukrainian version of MTV felt the brand is no-longer relevant to the demographic the channel was targeting. The decision to replace MTV Ukraine with Zoom came shortly after MTV Russia was closed down as a free-to-air television network and relaunched on pay television. At the same year, MTV Brasil was also closed down as a free-to-air television network by Grupo Abril and relaunched on pay television by Viacom Latin America.

References

  1. ^ Khoroshkovsky sells Inter channel to Firtash (UPDATED), Kyiv Post (1 February 2013)
  2. ^ a b "MTV Ukraine rebrands". 31 May 2013.
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